Web push notifications (also known as browser push notifications) are actionable messages sent to a visitor’s device from a website via a browser. These messages are contextual, timely, personalized, and best used to engage, re-engage, and retain website visitors.

What Are The Advantages of Using Web Push Notifications?

Let’s look at some of the advantages adding web push notifications to your marketing mix.

Send messages even when users aren’t active

Let’s say a user is on your website and navigates to their favorite social media site. Guess what? They don’t have to be on your website to receive a web push notification from your brand— pretty sweet, huh? All they need is an Internet connection.

Easy opt-in experience

Unlike other marketing channels, web push notifications offer users a seamless opt-in experience ―they simply select `Allow’. Users don’t have to worry about sharing their personal data, like their name, email, or phone number, and marketers can rest assured knowing web push is GDPR compliant.

Swift delivery

Web push notifications reach a user instantly, without any transmission delays. All messages are sent and received in real time.

Increased engagement

Since push notifications are sent in real time, they get higher engagement rates compared to other marketing channels. By offering discounts, targeted web push notifications help companies increase the number of users returning to their websites.

Higher conversion rates

Personalizing messages and targeting a segmented audience offers users a great experience and can boost conversion rates. Web push notifications appear on a user’s desktop or mobile screen any time they have their browser open —even if the user isn’t on your brand’s website.